{"product_id":"eric-ries-startup-collection-2-book-set-the-lean-startup-the-startup-way-by-eric-ries-paperback","title":"Eric Ries Startup Collection – 2 Book Set: The Lean Startup \u0026 The Startup Way - By Eric Ries - Paperback","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eExplore two influential books by entrepreneur and Lean Startup creator Eric Ries in one practical collection. \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eThe Lean Startup\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e introduces a systematic approach to building and launching products through experimentation, validated learning and continuous improvement, while \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eThe Startup Way\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e extends these principles to established organizations seeking innovation and long-term growth. \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eAll of our books are brand new.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eTitles in This Set \/ Includes\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIncludes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eThe Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e • \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eThe Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eAbout the Collection\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEric Ries's \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eStartup Collection\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e brings together two books that explore entrepreneurship, innovation and entrepreneurial management.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cem\u003e\u003cspan\u003eThe Lean Startup\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e presents a methodology based on continuous experimentation and validated learning. Ries introduces concepts including the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eBuild-Measure-Learn\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e feedback loop, minimum viable products and the decision to pivot or persevere.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cem\u003e\u003cspan\u003eThe Startup Way\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e builds on these ideas and applies entrepreneurial management principles to organizations of different sizes, including established companies. It focuses on creating systems that support continuous innovation, experimentation and sustainable growth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTogether, the books provide a useful progression from developing and testing new business ideas to applying entrepreneurial practices within larger organizations.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy This Set Works\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis collection is suited to readers interested in \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eentrepreneurship • startups • innovation • product development • business strategy • management • organizational change • continuous improvement • entrepreneurial leadership\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt can be particularly useful for entrepreneurs, founders, product managers and business leaders looking to understand the principles behind the Lean Startup methodology and how they can be applied beyond early-stage startups.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003ePerfect For\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003ePerfect for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e entrepreneurs • startup founders • business owners • managers • executives • product managers • innovation teams • business students • leadership collections • business libraries • professional development • home business libraries\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAuthor\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e • Eric Ries • \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eCollection\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e • Eric Ries Startup Collection • \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eBooks in Set\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e • 2 • \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eTitles Included\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e • \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eThe Lean Startup\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e • \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eThe Startup Way\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e • \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eFormat\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e • Paperback • \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePublisher\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e • Penguin Books \/ PRH UK \u003c\/span\u003e\u003c\/p\u003e","brand":"The Reading Spa","offers":[{"title":"Default Title","offer_id":50513407639714,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1240\/0398\/files\/5_4f19145b-0c93-45c8-8a9a-ad41546932dd.webp?v=1790092349","url":"https:\/\/thereadingspa.com\/products\/eric-ries-startup-collection-2-book-set-the-lean-startup-the-startup-way-by-eric-ries-paperback","provider":"The Reading Spa","version":"1.0","type":"link"}