Eric Ries Startup Collection – 2 Book Set: The Lean Startup & The Startup Way - By Eric Ries - Paperback

Explore two influential books by entrepreneur and Lean Startup creator Eric Ries in one practical collection. The Lean Startup introduces a systematic approach to building and launching products through experimentation, validated learning and continuous improvement, while The Startup Way extends these principles to established organizations seeking innovation and long-term growth. All of our books are brand new.

Titles in This Set / Includes

Includes: The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses • The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

About the Collection

Eric Ries's Startup Collection brings together two books that explore entrepreneurship, innovation and entrepreneurial management.

The Lean Startup presents a methodology based on continuous experimentation and validated learning. Ries introduces concepts including the Build-Measure-Learn feedback loop, minimum viable products and the decision to pivot or persevere.

The Startup Way builds on these ideas and applies entrepreneurial management principles to organizations of different sizes, including established companies. It focuses on creating systems that support continuous innovation, experimentation and sustainable growth.

Together, the books provide a useful progression from developing and testing new business ideas to applying entrepreneurial practices within larger organizations.

Why This Set Works

This collection is suited to readers interested in entrepreneurship • startups • innovation • product development • business strategy • management • organizational change • continuous improvement • entrepreneurial leadership.

It can be particularly useful for entrepreneurs, founders, product managers and business leaders looking to understand the principles behind the Lean Startup methodology and how they can be applied beyond early-stage startups.

Perfect For

Perfect for: entrepreneurs • startup founders • business owners • managers • executives • product managers • innovation teams • business students • leadership collections • business libraries • professional development • home business libraries

Product Details

Author • Eric Ries • Collection • Eric Ries Startup Collection • Books in Set • 2 • Titles Included • The Lean Startup • The Startup Way • Format • Paperback • Publisher • Penguin Books / PRH UK